The Real Reason You’re Stuck in Marketing Overwhelm (And 3 Simple Steps to Finally Break Free)
You’re showing up. You’re trying new things. You’re listening to all the advice, following the trends, and doing your best to figure out how it all fits together.
But somehow, it still feels like too much and not enough at the same time.
One minute you're posting on Instagram. The next, you're in a webinar rabbit hole or wondering if you should start a podcast. Nothing feels settled, and despite all the effort, the results just aren’t lining up.
It’s frustrating, it’s confusing, and it’s exhausting riding this confidence rollercoaster.
But you care deeply about your work. You want to connect with the right people. You’re trying, but the constant swirl of strategies and “shoulds” makes it hard to stay grounded or confident in the work you love most.
Here’s the thing: it’s not just you. The online space is full of noise. And when everyone’s shouting a different version of what works, so of course it’s hard to know where to focus.
But I’m here to tell you that you can find your way through this:
When you have clarity in your marketing, everything changes. Instead of chasing trends, you’ll have a personalized strategic plan that fits your strengths, your offers, and your real life. You’ll show up with confidence, connect with more of your favorite clients, and actually enjoy marketing.
(Yes, I’m serious.)
So, how do you get there?
In this post, we’re going to break down three simple (but strategic) steps to move from scattered and overwhelmed to clear and confident.
Ready? Let’s jump in.
Step 1: Pause & Take Inventory
You can’t fix something when you don’t know where it’s broken. That’s why the first step is to pause and look at what’s really going on.
Grab a pen and paper (or open a Google Doc), and ask yourself these questions:
✓ What platforms are draining me?
✓ What strategies am I doing just because someone said I “should”?
✓ Where am I spending time without seeing meaningful results?
This honest inventory is the first step in simplifying and personalizing your marketing. It helps you see where you're misaligned, off-track, or simply following strategies that don’t make sense for you or your business.
Inside Simplify, this is a small part of my business deep dive and audit. Together, we walk through what you're doing now, what’s working (and what’s not), and which strategies are actually aligned with your goals, personality, and life outside of business. I help you cut through the noise and untangle the “shoulds” so you can see what’s keeping you stuck.
And the best part? This step alone brings so much relief, even before we talk strategy. Because once you get honest with yourself about what’s not working, you finally stop spinning your wheels and can take a much-needed deep breath.
Step 2: Define What You Actually Want Your Marketing to Do
Before you decide how to market, get clear on why you’re marketing.
What if your marketing goals go beyond just booking more of your favorite clients?
✓ Maybe you're craving more consistency, so you're not constantly reinventing the wheel or starting from scratch every week.
✓ Maybe you’re looking for more ease, so marketing doesn’t feel like a second full-time job.
✓ Or maybe what you really want is to feel proud of how you're showing up, confident that your message reflects your values, your voice, and the depth of the work you do.
Marketing isn’t just about growth; It can also be about feeling confident and at peace whenever you market, no matter the strategy or platform.
When you know your goals outside the obvious “book more clients” goal, you stop chasing every shiny tactic. You stop trying to do everything and start focusing on the things that move your business forward in a way that makes sense for you.
In other words, your marketing goals should align with your strengths, your offers, and your season of life.
Also, remember to define what success looks like for you, not what someone else says it should be. After all, it’s your life and business, not their’s.
Step 3: Create a Simple Strategy That Actually Fits You
This is where things click into place.
Once you’ve identified what’s not working and what you actually want your marketing to do, it’s time to build a plan that works for you.
That means:
✓ Picking one to two core platforms to focus on.
✓ Getting crystal clear on your brand messaging, ideal client avatar, and service(s)
✓ Creating a repeatable marketing routine you can actually stick with.
Your marketing strategy doesn’t need to be complicated or look like anyone else’s. It just needs to include messaging that is clear and nurturing to your favorite clients, aligned with how you can help them, and sustainable for you to implement.
This is exactly what I help you do (and more!) in Simplify. As your back-pocket business mentor and marketing strategist, I’ll help you develop a personalized marketing plan that feels exciting instead of exhausting. (Yes, really!)
Together, we’ll break it all down into manageable steps and create rhythms that honor your priorities both inside and outside of business.
With a simple, focused strategy in place, you’ll show up with more ease, build real momentum, and feel proud of how your business is growing, without burning out.
“I’m not good at marketing. Can a simple strategy really work for me?”
Yes, 100%.
Marketing isn’t about knowing every platform or having “perfect” content. Rather, it’s about having clear, focused messaging and strategies that guide your marketing, instead of leaving you guessing every week.
In other words, it’s not about doing it all; it’s about choosing strategies that fit you.
When you do this, marketing stops being a stressor and starts becoming a source of joy. You’ll show up with purpose, grow your audience with more ease, and finally feel confident about how you’re building your business.
The best part? You’ll make space for your life again.
And if you’d like help walking this out, let’s chat. Book a free Simplicity Call with me, and we’ll explore what’s standing in your way of having a simplified, intentional business. You don’t have to figure it all out on your own. I'd be honored to support you in finding clarity and confidence in your next steps.
